Mighty Patch for Fine Lines
Roles
Design direction, Design lead, Print design, Web design, merch design
Team
Design Director: Beth Peña
Senior Art Director: Stephanie Stanley
Design Lead: Sanghee Han
3D/Motion Designer: Whitney Brown
Designer: Erica Francisco, Amy Huang
Content Director: Carly Benard
Copywriter: Kasey Brown
Project Background
Hero is adding their first non-acne category into their line up of product: Healthy Aging, promoting that youth is a vibe, not a look. Whether we are protecting it, chasing it, enhancing it, or just living it – youth is a symbol of energy and vitality. We look to plump, smooth, brighten or fill so that we feel our most refreshed and healthy.
The launch campaign design direction expresses the benefit territory by emphasizing Hero’s bold, vibrant brand personality, and dialing this up even further to communicate a youthful end benefit.