sangheehan05@gmail.com
Work Experience:
2018–2024: Hero Cosmetics
2018–2020: Division Of/
2016–2018: Starry
2015: ADA
2014: Tsang Seymour
Education:
BFA Graphic Design
Rhode Island School of Design
Work Experience:
2018–2024: Hero Cosmetics
2018–2020: Division Of/
2016–2018: Starry
2015: ADA
2014: Tsang Seymour
Education:
BFA Graphic Design
Rhode Island School of Design
Design direction, Art Director, Design Lead
Team
Design Director: Beth Peña
Art Director / Design Lead: Sanghee Han
3D Designer: Whitney Brown
Designer: Erica Francisco
Content Director: Carly Benard
Copywriter: Kasey Brown
Don’t pop it, patch it. The brand's core mission is to empower consumers to feel confident in their skin with effective skincare products that target acne. This pop-up is designed to elevate the brand's presence and connect with a broader audience in one of the most vibrant, trend-setting cities in the world.
The primary goal of this pop-up is to raise awareness of Hero Cosmetics among New York City residents and tourists, particularly targeting skincare enthusiasts, beauty influencers, and young professionals. The campaign aims to introduce a wider demographic to the brand's hero products while reinforcing its reputation as a trusted, results-driven skincare line.