sangheehan05@gmail.com
Work Experience:
2018–2024: Hero Cosmetics
2018–2020: Division Of/
2016–2018: Starry
2015: ADA
2014: Tsang Seymour
Education:
BFA Graphic Design
Rhode Island School of Design
Work Experience:
2018–2024: Hero Cosmetics
2018–2020: Division Of/
2016–2018: Starry
2015: ADA
2014: Tsang Seymour
Education:
BFA Graphic Design
Rhode Island School of Design
User research, Information architecture, prototyping, Visual design
Team
Agency: Division Of/
Strategy lead: Andrew Lee
Product Designer: Sanghee Han
Product Designer: Soundharya Muthukrishnan
Developer: Deron Johnson
Building the future of audience reporting. Division Of/ was asked to design a brand new platform for the Samsung Ads sales team that would allow them to freely explore the database. As the product designer, my role in the 2 year partnership was to work with Samsung Ads to uncover core needs of their team and design a platform that allowed them to work more efficiently through automation and bring more revenue.
We launched the first Envision beta within few months from kickoff and had massive success. And during the duration of this project and after launch of beta, I worked closely with developers/engineers from Division Of/ and Samsung on a weekly sprint schedule to iterate on improving the platform with frequent user feedback.
Results
In its first year, 31,000 hours saved = 15 FTE
The existing way to get data that users (CSMs & Sales) needed was outdated. They will have to manually fill out a form, then send in a request to the Analytics Team. The problems with the existing method were as follow:
- Manual requests - The Analytics team was the unwilling gatekeeper of Samsung’s data resources. Users who needed to access data had to go through the Analytics Team. Beta pre-Envision version of the platform allowed simple analysis only, and users had adverse reaction to learning the platform. Therefore, the vast and powerful CDW database of Samsung was severely underutilized.
- Human errors - one small mistake such as a misplaced colon led to additional hours spent.
- Lack of transparency - as mentioned in problem 1, the data was kept away from users. Increasing transparency and having the ability to be shared with stakeholders was needed.