Herocosmetics.com Growth and Design System
Roles
Design lead
Team
CDO: Andrew Lee
Developer: Enrique E. Ballesté Peralta
UX Researcher: Priya Kumar
Design System
Self-initiated product to empower cross-functional teams to produce designs and content at scale through a buildable foundation that is grounded in consistency both in design and code.
Checkout Experience
One of the benefits of purchasing directly from Hero’s website over a retailer is getting amazing freebies. Design highlights this to ensure users are aware of the exclusive benefit.
Navigation
Redesigning the navigation to better suit the needs of the consumer
Sitewide Promotion Experience
Designing engaging touchpoints for promotional elements with tier system
More Herocosmetics.com projects coming soon!