Force Shield Superbeam
Roles
Design direction, Design lead, Print design, Web design, PR packaging design
Team
Design Director: Beth Peña
Senior Art Director: Stephanie Stanley
Design Lead: Sanghee Han
Designer: Erica Francisco, Amy Huang, Nabila Juma
Content Director: Carly Benard
Copywriter: Kasey Brown
Project Background
With Superbeam SPF, you can get glowing (or glow with it) all in one formula. We could use this concept to marry the idea of great mineral sunscreen with the glow-inducing benefits of pearl + apricot pigments; making them synonymous with each other – and with Hero. It also allows us to play up the confidence that we know customers will feel using a product that keeps them protected without the greasy residue or the fear of breaking out.
We designed and sent out a picnic-themed PR kit to celebrate the spring time launch